about

the designer

BORN IN BEIRUT AND RAISED IN DUBAI, NATHALIE TRAD EARNED A BACHELOR’S DEGREE FROM ESMOD INTERNATIONAL IN PARIS. SHE THEN RELOCATED TO NEW YORK, GRADUATING WITH A DEGREE IN DESIGN AND MANAGEMENT FROM PARSONS. NATHALIE WENT ON TO WORK UNDER THE MENTORSHIP OF PROENZA SCHOULER BEFORE LAUNCHING HER OWN LABEL IN 2013.


HER DESIGN PROCESS INVOLVES QUESTIONING EVERYTHING IN HER SURROUNDINGS IN AN ATTEMPT TO RE-INTERPRET WHAT SHE ALREADY KNOWS, BEING OBSERVATIONAL AND CONSTANTLY STRIVING TO DISCOVER SOMETHING NEW.


NATHALIE’S AIM IS TO CREATE INNOVATIVE, SCULPTURAL, WEARABLE WORKS OF ART THAT TRANSCEND THE BOUNDARIES OF DESIGN AND SPEAK TO YOUR INDIVIDUALITY.

our philosophy

NATHALIE TRAD’S DESIGN PHILOSOPHY ATTRIBUTES THE HIGHEST IMPORTANCE TO INNOVATION AND THE CREATION OF THOUGHT-PROVOKING PIECES, WITH A MODERN, HANDCRAFTED APPROACH TO LUXURY.


THE CREATIONS ARE INSPIRED BY THE WONDROUS DIVERSITY OF NATURE, USING A COMBINATION OF DISTINCTIVE MATERIALS TO CREATE SCULPTURAL “OBJETS” THAT LOOK AS IF THEY’VE BEEN UNEARTHED BENEATH DEEP WATERS—MUCH LIKE A PRECIOUS GEMSTONE.

exquisite material

THE NATHALIE TRAD LABEL IS RENOWNED FOR ITS INNOVATIVE USE OF EXQUISITE SEASHELLS, EXPLORING TEXTURES AND COLOURS FROM THE IRIDESCENT PAUA BLUE, SHIMMERING MOTHER OF PEARL, TO THE STONE-LIKE RAW OUTER LAYER OF BLACK TAB.


RESPONSIBLY SOURCED, EVERY PART OF THE SHELL IS CAREFULLY CLEANED, CUT AND POLISHED, BEFORE BEING HAND INLAYED BY EXPERIENCED ARTISANS TO CREATE UNIQUE STATEMENT PIECES. THE CREATION PROCESS STANDS OUT IN THE LEVEL OF UNPARALLELED ARTISTRY AND CRAFTSMANSHIP THAT HAS BEEN PASSED DOWN FROM ONE GENERATION TO THE NEXT.


LEATHER, WOOD, RESIN, AND HAND-WORKED METALS ARE JUXTAPOSED ALONGSIDE THE RICHNESS OF THE SHELLS, CREATING A MARRIAGE OF SEEMING INCOMPATIBLE ELEMENTS THAT HARMONIZE BEAUTIFULLY.